This event has completed.

4/14/2021 - 4/14/2021
12:00 PM - 1:00 PM

 
Erin Kelly
CEO & Co-Founder of Advanced Symbolics


Marketing is just one of the many industries that has benefited from artificial intelligence (AI). This presentation will describe what AI is, the capabilities that exist today for gaining customer insight as well as predicting and influencing behavior change. Erin will share how AI works, what questions to ask if you’re exploring AI, and what you should budget.  Best of all, you’ll learn which of your marketing tactics will work best and why.
 
Erin’s company, Advanced Symbolics, uses Artificial Intelligence for augmented human behavior research and prediction. Their patented AI, named “Polly” is the world’s only AI for Augmented Human Behavior and Market Research. Polly quickly catapulted to fame in 2016 after correctly predicting both BREXIT and the Trump election and is also well known globally for her work in pandemic prediction, pharmaceutical research and mental health. In the consumer market research space Polly is the AI of choice for leading Fortune 1000 companies including Disney, Mastercard and GM.